Business Strategy

BUSINESS STRATEGY FOR CREATIVE BUSINESSES IN THE MIDDLE EAST

Business Design
Strategic Consulting
CONCEPTUAL DESIGN
Client
Takween / Goethe institut
Partners

platform
Amman design week

Business Strategy Keynote & Workshop
Goethe Institute Jordan asked us to provide guidance for startups operating in Jordan and Lebanon which operate within the creative industry. Furthermore, we were able to visit Amman Design Week and deliver a keynote there.
start of the Project
now

Business Strategy

creating an effective workshop and inspiring keynote

Our main objective was to bring Fabian into the position to give individual feedback and business advice on specific topics the respective startups needed – and this within a relatively limited time frame. To make this possible we developed our first business canvas, which allowed the 15 startups to summarize their relative endeavors quickly.

Conceptual Design

Bridging cultural gaps

We designed a workshop format, that provides hands on training based on individual analysis and feedback to a diverse audience consisting of 15 startup founders from Lebanon and Jordan. Furthermore, we created a keynote that explained the central learnings we experienced within the last years of running tatcraft.